New Business Model

26.02.2015

Nival has today announced changes to the business model for Blitzkrieg 3, the long awaited next installment to one of their most beloved franchises.


Rejecting the current market trend for so called ‘free-to-play’ with in-game micro transactions, Blitzkrieg 3 will instead require players to only make a one-time payment for the game. Commenting on the business model, Sergey Orlovskiy, CEO and founder of Nival said, “The pendulum is swinging once again when it comes to how consumers want to pay for their games. The market is shifting back towards a cleaner, simpler and more transparent model of one-time payments. This trend inspired us to return to the classic distribution model of the series, thus honoring the series’ traditions.”


The digital pre-sale of the full version of Blitzkrieg 3, which includes three single player campaigns, has been launched. Anyone that pre-orders the game is eligible to join the Closed Alpha Test, the second stage of which begins today. Blitzkrieg 3 will be free from micro-transactions, in-game currency and any other form of in-game payments. In future, players will, however, be able to buy optional additional campaigns as DLC. The premium account system previously announced has also been removed from the game.